History of Green Marketing

History of Green Marketing According to the American Marketing Association Green Marketing is the marketing of Products that are presumed to be environmentally safe. Thus Green Marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other, an example of this will be the existence of varying social, environmental and retail definitions attached to this term. History of Green Marketing: The term Green Marketing came into prominence in the late 1980s and early 1990s. The American Marketing Association (AMA) held the first workshop on Ecological Marketing in 1975. The proceeding of this workshop resulted in one of the first books on green marketing entitled. Ecological Marketing Three keys to successful Green Marketing: Show potential customers that you follow green business practices and you could reap more green on your bottom line. Green Marketing isnt just a catchphrase; its a marketing strategy that can help you get more customers and make more money. But only if you do it right. For green marketing to be effective, you have to do three things; be genuine, educate your customers, and give them the opportunity to participate. Being Genuine Being Genuine means that a) that you are actually doing what you claim to be doing in your green marketing campaign and b) that the rest of your business policies are consistent with whatever you are doing thats environmentally friendly. Educating your Customers Educating your Customers isnt just a matter of letting people know youre doing whatever youre doing to protect the environment, but also a matter of letting them know why it Matters Otherwise, for a significant portion of your target market, its a case of So what? And your green marketing campaign goes nowhere. Giving your customer an opportunity to participate: Giving your customer an opportunity to participate means personalizing the benefits of your environmentally friendly actions, normally through letting the customer take part in positive environmental action. Why Green Marketing? As resources are limited and human wants are unlimited, it is important for the marketers to utilize the resources efficiently without waste as well as to achieve the organizations objective. So green Marketing is inevitable. There is growing interest among the customers all over the world regarding Protection of environment. World Wide Evidence indicates people are concerned about the Environment and are changing their Behavior. Benefits of Green Marketing: Companies that develop new and improved products and services with environment inputs in mind give themselves access to new markets, increase their profit Sustainability, and enjoy a Competitive advantage over the Companies which are not concerned for the Environment. Adoption of Green Marketing: There are basically five reasons for which a marketer should go for the adoption of  Green marketing. They are Opportunities or competitive advantage Corporate social responsibilities Government pressure Competitive pressure Cost or profit issues Green Marketing Mix: Every company has its own favorite marketing mix. Some have 4 Ps and some have 7 Ps marketing mix. The 4 Ps of green marketing are that of a conventional marketing but the challenge before is to use 4 Ps in an innovative manner Product The ecological objectives in planning products are to reduce resource consumption and pollution and to increase conservation of scarce resources Price Price is a critical and important factor of green marketing mix. Most consumers will only be prepared to pay additional value if there is a perception of extra product value this value may be improved performance, function, design, visual appeal or taste Green marketing should take all these facts into consideration while charging a premium price Promotion There are three of green advertising:- Ads that address a relationship between a product/service and the biophysical environment Those that promote a green life style by highlighting a product or service. Ads that present a corporate image of environmental responsibility. Place The choice of where and when to make a product available will have. Strategies for Green Marketing: The marketing strategies for green marketing include: Marketing Audit ( Including internal and external situation analysis) Develop a marketing plan outlining strategies with regard to 4 Ps. Implement Marketing strategies. Plan result evaluation Challenges ahead Green Marketing: Green products require renewable and recyclable material, which is costly Requires a technology, which requires huge investment in R D Water treatment technology, which is too costly Majority of the people are not aware of green products and their uses Majority of the consumers are not willing to pay a premium for green products. Conclusion: Green marketing should not neglect the economic aspect of marketing. Marketers need to understand the implications of green marketing. If you think customers are not concerned about environmental issues or will not pay a premium for products that are more eco-responsible, think again. You must find an opportunity enhance you products performance and strengthen your customers loyalty and command a higher price. Green marketing is still in its infancy and a lot of research is to be done on green marketing to fully explore its potential. RESEARCH METHODOLOGY The research design which has been formed for this research  article is descriptive research design. The nature of data which is  collected and used for this research article is secondary. The  relevant and required data are collected from secondary sources  such as text books, national as well as international articles

Fear Of Failure Among College Athletes Psychology Essay

Fear Of Failure Among College Athletes Psychology Essay In sport, motivation and fear of failure are among the vital determinants of an athletes performance. The current study aims to study the role of gender on the type of motivation and the level of fear of failure among college athletes. The sample would be athletes between the ages of 18 25 and who are a part of their college sports team. The Sports Motivation Scale and The Performance Failure Appraisal Inventory would be used to assess the type of motivation and the level of fear of failure respectively, among the participants. Results of the present study will aid in widening the scope of sports psychology and add to the field of psychology as a whole. Further, it will aid in giving an understanding into whether gender differences exist among athletes of Indian origin playing at the university level. Both counselors and coaches will have an insight into how better to ensure that sportspersons are reaching their full potential. INTRODUCTION With the growth of sports psychology, there has been an increased interest in the possible gender differences that exist with regard to sport participation and achievement (Branta, Painter Keiger 1987). The statement Participation in sport is primarily a masculine activity in American society (Czisma, Wittig, and Schurr, 1988) was stated owing to the number of males over females participating in sport. With regard to the Olympic Games, it was seen that in the year 1908, male athletes outnumbered females 53 to 1. In 1948, the ratio had decreased to 10 to 1. More recently, in 2012, this male female ratio compared to the past may be considered to have reached parity (Laine 2012). For the first time Saudi Arabia sent in two female athletes to compete at the games and statistics reveal that the number of females in the U.S team outnumbered the males by 269 women to 261 men. Even with regard to the medal count of the American contingent, the women won almost twice as many medals as the me n: 100 total medals as opposed to 59 for the men (Chappell 2012). One cannot ignore that socio cultural disparities exist across the world and in a country like India it is often considered that playing sport is not something that women do. Show of muscular strength is considered unladylike or masculine and this may keep girls from playing sports (Shakti 2005). Thereby, the question arises, to what extent do gender differences still exist with regard to sport? It is known that males comprise greater physical strength than women, this is largely on account of males having larger muscle mass ratio than females (Maughan R J, Watson J S, Weir J 1983). However, do males and females differ on internal factors such as the type of motivation and level of fear of failure? The current study seeks to investigate into this proposed question. Motivation Motivation may be understood as a combination of an internal drive that stems from within us and external factors that seek to influence it. The internal drive stemming from within is better known as intrinsic motivation, and may be defined engaging in an activity purely for the pleasure and satisfaction derived from doing the activity (Deci, 1975). A person who is intrinsically motivated, will engage in an activity irrespective of the presence of external materialistic rewards (Deci Ryan, 1985). Most researchers hold the view that intrinsic motivation may be looked upon as a global construct, Deci, 1975 and White, 1959 however came about with the ideology that intrinsic motivation may be subdivided into three categories 1) intrinsic motivation to know and understand here the primary reason for individuals to participate in an activity is to try something new or to learn a novel technique 2) Intrinsic motivation towards accomplishments here the main intention behind an individuals participation in an activity is for the individual to acquire mastery over a new technique or the accomplishment of goals set by themselves. 3) Intrinsic motivation to experience stimulation the focus here is sensory pleasure and excitement derived during the course of engaging in the activity. Peak experiences or aesthetic stimulating experiences are a part of this form of intrinsic motivation. Contrary to intrinsic motivation Deci, 1975 defined extrinsic motivation as those behaviors that are engaged in as a means to an end and not for their own sake. Originally it was thought that this form of motivation could only be influenced by external sources such as rewards. Deci, Ryan, Connell, Grolnick, in 1990 however felt that extrinsic motivation like intrinsic motivation could also be sub divided into the following forms 1) External regulation this refers to behaviours that are controlled by external rewards. 2) Introjections under this condition, external sources of motivation have been internalized, and internal forces such as guilt or shame serve to act as the drive. 3) Identification Under this condition the individual recognizes his/her behavior as worthy and of considerable value. Thus, the behavior engaged in is for external reasons but controlled internally by the individual. The last form of motivation, also known as Amotivation, is similar to learned helplessness (Abramson, Seligman, Teasdale, 1978). Amotivated individuals do not recognize a link between their actions and the outcomes, instead they undergo feelings of incompetence and lack of control (Deci,and Rayan 1985). In the case of Amotivation, neither intrinsic motivation nor extrinsic motivation is experienced and the end result may be that the individual ceases to participate in the given activity altogether. The link between internal and external forms of motivation may be seen in the cognitive evaluation theory formulated by Deci in 1975. This theory talks about the effects of external consequences on internal motivation. The cognitive evaluation theory talks about individuals motivation differing on account of their own perceptions of their ability to meet the desired goal, and the corresponding drive to do so. High levels of competence and self determination, results in increased intrinsic motivation and identification. On the other hand, it is seen that low levels of competence and self determination, results in a decrease in introjection, external regulation and amotivation (Deci Ryan, 1985, 1991). The cognitive evaluative theory is a sub theory of the self determination theory (SDT), which talks about the factors that drive individuals other than extrinsic rewards or reinforcement. It deals largely with psychological needs and conditions for individual growth which serve to be mo tivating factors. The extent to which a person is self-motivated or self-determined serves as the basis of this theory (Deci, Ryan, 2002). Thus, research has indicated a presence of both internal and external motivating factors that serve to be responsible of the extent to which a person immerses himself or herself in a given task. Further, it is based on these factors that the individual places value on task performance. Fear of failure Fear and anxiety are often misinterpreted for one another. Anxiety is generalized and the source is often hard to pinpoint. Fear on the other hand is a subjective emotion that triggers physiological changes (e.g., increased heart rate, muscle tension) and that has antecedents in the environment, leading to certain causal consequences in behavior (Gray, 1987). Fear results in an individual engaging in avoidance behaviours on account of an understanding that avoiding the situation at hand will prevent the unpleasant outcome that is feared from occurring (Barlow, 2002; Field Lawson, 2003; Gray, 1987). Theorists believe that fear as a construct exists from early childhood to adulthood (Field Lawson, 2003; Lawson, Banerjee, Field, 2007; Morris Kratochwill,1998). Fears serve an adaptive role during childhood towards real or imagined threat. They warn the individual of dangers that are lurking and motivate the individual to engage in escape or avoidance behaviours. However, on becoming excessive, intense, and persistent over time, fears may result in being extremely distressful thus act as a block towards academic and social progression (Field Lawson, 2003; Gullone, 1999). Three main forms of fear have been identified among children and adolescents, included are those of performance anxiety, social anxiety, and school phobia (King et al., 1998). The current study has its roots in performance anxiety and deals primarily with a fear of failure. Failure is known as the state or condition of not meeting a desirable or intended objective, and may be viewed as the opposite of success. As human beings, we all have an innate driven to achieve mastery in all spheres of life. Erick Erickson talked about a series of stages, each aimed at achieving mastery over specific domains. Mastery or success at each stage may be attained through repeated trial and error. It is only when failure is experienced and the individual overcomes it that success is arrived at. In todays society where cut throat competition is largely prevalent, individuals seek to go from one win to another. Loss or failure is something that is looked down upon and individuals begin to fear it even at a young age. A mild form of this fear may serve to be motivating but often it gets blown out of proportion resulting in a fear of failure. Athletes too, it is seen may generate a fear of failure when they worry about not getting what they want and have worked hard to obtain. On account of the growing nature of sports psychology, there has been an increased interest in the gender differences that may exist with regard to sport and sport related play. This study seeks to explain the gender differences specifically in relation to the type of motivation and levels of fear of failure that influence athletic performance. REVIEW OF LITERATURE Motivation and gender differences Considerable research has been done in the field of motivation and sport. Research has found that motivation has a direct influence on an individuals performance, persistence and learning (Duda, 1989; Vallerand, Deci, Ryan, 1987). It thereby, seeks to be a crucial factor in determining the extent to which athletes initiate, maintain and seek to grow in the field of sport. Further, focusing on the gender differences in types of motivation (intrinsic or extrinsic motivation), several studies have been done on the effect of scholarship and its relation to performance in sport. Ryan (1980) did a study on a sample of male football players and female athletes on scholarship. Results displayed that scholarship or an extrinsic stimulus, served to have a greater influence on the performance of male athletes than female athletes. Male athletes were thus found to have lower levels of intrinsic motivation on account of the impact of scholarship. In another study it was found that female athletes reported higher levels of intrinsic motivation than male athletes irrespective of the presence of scholarship (Fortier, Vallerand, Guay, 1995). Reed Cox, (2003) in a study titled The Effects of Athletic Scholarships on Motivation in Sport took a sample of 70 non-scholarship and 46 scholarship basketball players and assessed present and future levels of motivation. Results indicated that male scholarship athletes displayed higher levels of introjected regulation than female non-scholarship athletes, and higher levels of external regulation as compared to female scholarship athletes and all non-scholarship athletes. The current study was based solely in the country of Canada and the sample was taken from the sport of Basketball. Thereby this difference in the type of motivation among males and females cannot be generalized to other cultures or to sports that are played on an individual basis where team cohesion does not play a contributory role. Kingston et al., (2006) stated otherwise, and proved thorough a replication of a study conducted by Amorose and Hom, (2000) that regardless of gender, athletes on scholarship displayed higher levels of intrinsic motivation than non scholarship athletes. This indicates that external stimuli such as scholarship have a similar effect on the motivation of both males and females. Further, Kingston (2006) looked into aspects of extrinsic motivation, and found that collegiate male athletes demonstrated significantly higher levels of extrinsic motivation, specifically external regulation as compared to females. In a study aimed at measuring if gender and motivation type were related to athletes perceptions of team cohesion. Halbrook,. Blom, Hurley, Bell, Holden collected a sample of 253 male and female collegiate athletes. On administering the Sports Motivation Scale (SMS; Pelletier et al, 1995) and the Group Environment Questionnaire (EQ; Carrà ³n et al., 1985), results revealed significant positive correlations between perceptions of task and social cohesion with each of the three intrinsic motivation types and two extrinsic motivation types (i.e integrated regulation and identified regulation). Negative relationships were found to exist between amotivation and task and social cohesion. This study indicates that the Sports motivation scale is a good predictor of measuring the type of motivation among sports persons. Fear of failure and gender differences Fear of failure is also another crucial factor in determining an athletes involvement in sport. Unlike motivation that serves to be a driving force, fear of failure serves as a mar towards progression. H. A Murray (1938) was the person behind the conceptualization of dispositional achievement motivation as the combination of an individuals need for achievement which serves to be the approach motive and his/her fear of failure which acts as the avoidance motive. Both the avoidance motive and the achievement motive are characteristic of being stable in nature and are considered to have been socialized early in childhood (Birney et al., 1969; Conroy, 2003; Elliot Reis, 2003; Elliot Thrash, 2004; Hermans, ter Laak, Maes, 1972; McClelland et al., 1953; Teevan McGhee, 1972). This may in turn serve to be a contributory factor of gender differences that exist later in life. As stated above, classical achievement motivation theorists talked about the need for individuals to avoid failure and thus they thereby act or behave in ways that prevent the likelihood of experiencing the failure itself (McClelland, Atkinson, Clark, and Lowell, 1953). These early achievement motivation theories (Atkinson, 1964; McClelland, Atkinson, Clark, Lowell, 1958) defined fear of failure as the motive to avoid failure because one feels shame and humiliation upon failure. Thus, fear of failure is prominent under conditions where individuals feel their ability is being judged and where there is a high chance of failure to occur, resulting in the person to seek escape or avoidance of the situation (Atkinson Feather, 1966; Birney, Burdick, Teevan, 1969). Sports related research on fear of failure has associated it with youth drop out rates and barriers to sport participation (Orlick, 1974). Failure and negative social evaluation are predominant sources of worry among many young athletes. Young elite athletes worries were related to primarily to the fear of failure, fear of negative evaluation, feelings of inadequacy, and external control or guilt (Gould, Horn, Spreemann, 1983). Research done on samples of youth wrestlers (Gould et al., 1983; Scanlan Lewthwaite, 1984) and runners (Feltz Albrecht, 1986) indicated that the major source of their fears revolved around making mistakes, not performing to their ability, not improving on their performance, not participating in championship events, and losing. Winning and losing are a part and parcel of every sport and from a very young age winning is something that individuals strive towards, loosing on the other is something that they learn to dread. A win serves to be a standard of succ ess while a loss becomes a threat and is considered as failure (Scanlan Lewthwaite, 1988). Pressure to be the best and achieve high standards of sporting performances, can bring with it increased levels of fear of failure among athletes (Hosek Man, 1989). A multidimensional and hierarchical model of fear of failure has been developed that incorporates previous findings on fear of failure. This model has been based on the cognitive-motivational-relational theory of emotion (Lazarus, 1991). This theory talks about fear of failure being a result of the activation of cognitive schemas attached to situations that are fear provoking, on account of possible failure in those situations. Further, this theory states that individuals make evaluations of events and experience an associated anxiety on account of the meaning they attach to those situations. Thereby, an aversive interpretation of the consequences of failure leads individuals to fear failure itself (Birney, Burdick, Teevan, 1969; Conroy et al., 2001; Conroy et al., 2002). Conroy, Poczwardowski, and Henschen, (2001) used inductive content analysis to narrow down into five broad categories the aversive consequences of failure that individuals fear (a) experiencing shame and embarrassment, (b) devaluing ones self-estimate, (c) having an uncertain future, (d) important others losing interest, and (e) upsetting important others (Conroy, 2001; Conroy, Metzler, and Hofer, 2003; Conroy, Willow, and Metzler, 2002). In sum, it is seen that fear of failure is linked to maladaptive results in the undertaking of any given activity. In the year 2009, Sagar; Lavallee and Spray did a study titled Coping With the Effects of Fear of Failure: A Preliminary Investigation of Young Elite Athletes. Interviews were conducted on a one to one basis with nine young elite athletes (5 males, 4 females; ages 14-17 years) and revealed that fear of failure affected the athletes well-being, interpersonal behavior, sport performance, and schoolwork. This qualitative study indicates that there is a need for further research in the field of fear of failure with older athletes and how it may impact other related areas such as motivation. In addition, a quantitative study may serve to enhance the ability to generalize the results. Sagar, Boardley, and Kavussanu, (2011) found that male students reported higher levels of fear of significant others losing interest and a threat to their social standing.   Females on the other hand were more concerned with a fear of devaluing ones self-estimate, which in turn is said to be related to relatively lower competence levels in females as compared to males. In a study done by Elison, and Jeff, (2012) results revealed that females report fear of shame and embarrassment to a greater degree than males and fear of devaluing ones self estimate to a greater degree than males. Females also report need for approval and rumination to a larger extent than males. Thus, females tend to exhibit modestly greater fear of failure and perfectionism. The above studies indicate that there is a considerable need to make a contemporary research with regard to the prevalence of gender differences in the fear of failure of individuals within the sporting domain. Relationship between motivation, fear of failure and the role of gender Motivation it is seen may serve the role of approach or of avoidance. Contemporary goal theorists talk about the presence of two types of approach motivation, namely, mastery and performance goals. Mastery approach goals are found to correspond to high levels of intrinsic motivation while performance approach goals are found to correspond to high levels of extrinsic motivation (Elliot Church, 1997; Smith et al., 2002). Avoidance goals are said to correspond to the presence of Amotivation in individuals. Past research has repeatedly shown that need for achievement involves the taking up of mastery-approach and performance-approach goals, while fear of failure leads to the implementation of avoidance goals (mastery and performance) as well as performance-approach goals (Conroy, 2004; Conroy Elliot, 2004; Elliot Church, 1997; Elliot McGregor, 1999; Elliot McGregor, 2001; Elliot Sheldon, 1997; Schmalt, 2005; Thrash Elliot, 2002; Van Yperen, 2006). Another study done by Conroy and Elliot (2003) on 356 college students, revealed that fear of failure was positively related to mastery-avoidance, performance-approach and performance-avoidance achievement goals. Though this study has been done in the academic setting, it would be of interest to find individuals displayed similar mannerisms in the context of sport. Nien Duda, (2008) did do a study on 450 British male and female athletes. The study was aimed at identify revealing gender differences in the multiple achievement goal measurement model. Questionnaires assessing approach and avoidance achievement goals, perceived sport competence, fear of failure, and motivation regulations, were administered to the athletes. Only partial invariance was supported with respect to the antecedents achievement goals-consequences model. Further, gender differences were not revealed amidst the paths between fear of failure to mastery-avoidance goal, mastery-approach goal to intrinsic motivation, and performance-approach goal to extrinsic motivation. In a country like India, where gender differences are so apparent across several domains, it is important that we research into the extent to which gender may play a role in the field of sport. Further, this study revealed that both the Sports Motivation Scale (SMS; Pelletier et al., 1995) and The Performance Failure Appraisal Inventory by David E. Conroy are can be used to measure the type of motivation and levels of fear of failure among athletes. Indian Studies A study done by Rathee and Singh, (2011) measured the levels of achievement motivation, emotional and social adjustment among international and national players of various team sports. For this purpose, 240 Indian players were selected from the sports of basketball, hockey and handball. The achievement motivation test was administered to the athletes and results indicated that international players had higher levels of achievement motivation, and were better adjusted than national players. Further, gender studies indicated that there were little or no differences among the players at that level. The current study focused primarily on achievement motivation and did not consider gender differences with regard to the type of motivation (intrinsic or extrinsic) and the possible effect it may have on levels of fear of failure. Sporting participation of individuals at lower levels of competition such as inter college competitions has not be studied in the above case and there is need to d o so for national and international players come into the category of elite sportsmen and they thereby may have different factors influencing their participation. METHEDOLOGY Rationale for this study Psychology is a rapidly growing field and sport psychology in particular has found to be crucial in the churning out of ace class athletes around the world. In India, where gender differences are apparent across various domains, it is crucial that it be taken into consideration while dealing with persons in the counseling setting. Motivation and fear of failure serve to act as push and a pull factors for individuals indulging in any given activity. It is thereby essential that we investigate into these two variables and whether gender has a role to play in the field of sport. This will serve to add to the limited research done in the field of motivation and fear of failure, especially so with regard to the Indian context. Scope of this study The present study will aid in creating awareness in relation to the influence of gender in the type of motivation and the level of fear of failure that Indian athletes at the college level may experience. It will further aid in counselors and coaches to be more sensitive to the needs of athletes with regard to aspects of motivation and fear of failure. Operational definitions In the following is an understanding of the operational and constitutive definitions of the various variables under study: Gender: The state of being male or female (typically used with reference to social and cultural differences rather than biological ones). (Oxford dictionary) Motivation: Motivation may be understood as a combination of an internal drive that stems from within us and external factors that seek to influence it. (Deci 1975) Intrinsic motivation: intrinsic motivation refers to engaging in an activity purely for the pleasure and Satisfaction derived from doing the activity (Deci, 1975). Extrinsic motivation: extrinsic motivation pertains to a wide variety of behaviors that are engaged in as a means to an end and not for their own sake (Deci, 1975). Amotivation: experiencing feelings of incompetence and lack of control (Deci Ryan, 1985) Fear of failure: An association between a specific stimuli and threat triggers fear response and avoidance behaviour Because such behaviour is believed to prevent the unpleasant outcome that is feared (Barlow, 2002; Field Lawson, 2003; Gray, 1987). Indian: a native or inhabitant of India, or a person of Indian descent (Oxford dictionary) Colligate athletes: a term encompassing college and university level competitive sports personnel. Aim To study the effect of gender on the type of motivation and the level of fear of failure among colligate athletes. Objectives To measure the effect of gender on the type of motivation among athletes. To measure the effect of gender on the level of fear of failure of among athletes. To study the correlation between the type of motivation and the level of fear of failure among athletes. Research design The questionnaire method will be employed for the purpose of research. Here a certain sample of male and female participants will be studied in relation to the variables of motivation and the fear of failure using a single -point questionnaire assessment. Hypothesis In the following are the various hypotheses that were formulated: The motivation subscales of intrinsic motivation to learn and know, to experience stimulation, and toward accomplishments, as well as integrated regulation would have negative relationships with fear of failure. The motivation subscales of identified regulation, introjected regulation, external regulation, and amotivation would have positive relationships with fear of failure. There would be an interaction between gender and motivation type as well as gender and fear of failure. Sample The sample would consist of students aged 18 25. All individuals who are currently on the college team will be contacted from sports played on an individual basis such as tennis, table tennis, badminton and athletics. The participants will be from universities situated in the city of Bangalore. A minimum sample size of 60, including 30 men and 30 women is to be sought. Inclusion Criteria- Aged 18 25 Individuals who are currently of the college team. Individuals who are of Indian nationality or Indian decent. Exclusion Criteria- Individuals who do not have at least one parent who is Indian and is of nationality other than Indian. Individuals who are not of the college team. Tools: A Socio-Demographic Data Sheet was formulated for the purpose of obtaining information regarding the participants gender, age, ethnicity, form of sport, year of joining university, no years of having played sport and level of competition. To assess the participants type of motivation Sport Motivation Scale (SMS 28) by Pelletier et al., (1995) will be employed. It assess individuals on the type of motivation 1) Intrinsic motivation which includes intrinsic motivation to know and understand, intrinsic motivation towards accomplishments and intrinsic motivation to experience stimulation, 2) Extrinsic motivation which includes integrated regulation, identified regulation, introjected regulation and external regulation and lastly is that of Amotivation. Pelletier et al (1995) sampled 593 university athletes and found adequate internal consistency among seven of the eight subscales, with Cronbachs alpha ranging from .74 to .80. All subscales were found to have a high positive correlation between one another, with the correlation weakening only between amotivation and intrinsic motivation, which makes theoretical sense. This reliability was also verified in another study by Kingston et al., (2006) with collegiate studen t athletes; the mean Cronbachs alpha score for the subscales was at least .80, except for the identification subscale which was below .70. In addition, the SMS has shown strong logical validity and adequate content validity (Li Harmer, 1996; Pelletier et al., 1995). To assess the level of fear of failure of the participants The Performance Failure Appraisal Inventory by David E. Conroy is to be employed. Normative data of 440 males and females may be obtained. Initial research has found the subscales to exhibit acceptable internal consistency and has provided evidence supporting the factorial and external validity of the measure (Conroy et al., 2003). Previous research has proved that both these scales are appropriate for measuring the type of motivation and fear of failure of athletes playing at the university level. Procedure Pilot phase As part of the pilot phase, the head of the sports department of colleges in Bangalore will be contacted. Further, on obtaining permission to carry out the research, team captains of the various existing individual sports will be contacted and meetings set up with their entire team for the purpose of administration of the questionnaires. Main phase The sample would be collected from sports played on an individual basis. Post setting up meetings with the team, male and female participants are to be briefed in a group regarding the nature of the research. The participants are permitted to withdraw from the research if they wished to. Those who volunteer to be a part of the study would be each given an envelope containing two copies of the consent form, a demographics questionnaire, the sports motivation scale and the fear of failure appraisal inventory. Further, they would be first asked to fill up the consent form and the demographic questionnaire. A copy of the consent form is to be given to the participants for future reference. The instructions for the two scales (SMS and The Performance Failure Appraisal Inventory) were given separately and the respondents were asked to not skip any question or to think too much before giving an answer. On the completion of the questionnaires, the participants were to enclose it in self sea led envelopes and hand it over to the researcher. Analysis of data The data will be coded using Statistical Package for Social Sciences. Means and Standard deviations are to be independently calculated or male and female participants on their scores on the SMS and Performance Failure Appraisal Inventory. T-tests will be used to examine gender differences in the variables of motivation and fear of failure. Correlation analysis is to be made use of to analyze the association between the variables studied. Ethical considerations: The setting for administration was done in a comfortable arena that had good ventilation and illumination. A general outline of the study was explained to all the participants contacted for th

The Pathophysiology of Hepatitis B Essay -- Health, Diseases

Introduction Hepatitis B, an infectious disease caused by the Hepatitis B virus (HBV, a DNA virus), was formerly called serum hepatitis, inoculation hepatitis and post-transfusion hepatitis. Infection with HBV may result in acute, fulminant or chronic hepatitis, sometimes even resulting in a chronic asymptomatic carrier state, apart from hepatocellular carcinoma and liver cirrhosis (Davis 179). The disease is transmitted when an individual comes in contact with infected blood or objects. It may also be transferred from an infected mother to her infant either during or after birth (Zuckerman et al. 211). Transmission may also occur by accidental inoculation from infected needles and hospital equipment, intravenous drug abuse, body piercing, tattooing, and mouth-mouth kissing (Zuckerman et al. 210). The risk of Hepatitis B is particularly high in individuals with multiple sex partners, and in homosexuals. The HBV virus occurs in morphologically different forms in the serum of infected individuals. HBV infection has an incubation period of about 75 days. Systemic symptoms of the disease include fatigue, fever, dyspepsia, arthralgia, malaise, and rash, while local symptoms include hepatomegaly, jaundice, dark urine, and pale stools (Davis 179; Zuckerman et al. 210). Anatomical/physiological/biochemical changes that lead to the disease Hepatitis B results from cellular injury to the liver, subsequently affecting its metabolic functions. However, the HBV is not cytopathic by itself. The pathogenesis of Hepatitis B occurs as a result of the interactions between the host’s immune system and the virus. The host immune system targets HBV in liver cells (hepatocytes), inadvertently causing damage to the liver. HBV derived proteins (... ...BeAg), bilirubin level, and platelet count (Pyrsopoulos and Reddy). The disease prognosis can be done by calculating the prognostic index based on the status of these six variables. Conclusion HBV infection is complex and affects a large population worldwide. The discovery of the Australia antigen (HBsAg) in 1965 by Blumberg et al. (1965) set the stage for rapid progress in understanding and counteracting the disease (qtd in Zuckerman et al. 210). Liver function tests help in estimating the extent of damage caused to the liver during HBV infection. Diagnosis is done by detecting viral specific antigens in the serum. Both active and passive immunization options exist for disease prophylaxis. However, it is always best to practice caution over the parenteral, sexual and other routes of transmission of the disease for effective disease prevention and prophylaxis.

germany Essay -- essays research papers

Germany is a country located in Central Europe, which is officially named the Federal Republic of Germany (Bundesrepublik Deutschland). On October 3, 1990 Germany's East and West became one nation under unification, the capital city now being Berlin. Germany has the second largest population in Europe with eighty two million, next to that of the Soviet Union. Germany's land borders are with Denmark on the north, the Netherlands, Belgium, Luxemborg, and France on the west, Switzerland and Austria on the south, and Czechoslovakia and Poland on the east and southeast. The present leader of Germany is Chancellor Gerhard Schroeder, who was elected October 27, 1998 and is now serving his second term in office. Germany's currency is the "Euro," which is a common currency among twelve other European nations. Germany's flag consists of three equal horozontal strips of black, red, and gold. The flag symbolizes German unity. Germans believe the colors in the flag have a meaning, blac k represents "out of the darkness," red represents "through blood", and finally gold which represents "into sunshine." The flag was adopted in 1990 when East and West Germany unified. Major German cities include: Berlin (3.4 million), Hamburg (1.7 million), MÃ ¼nchen (Munich)(1.2 million), KÃ ¤ln(Cologne)(964,000), Frankfurt, Essen, DÃ ¼sseldorf, Stuttgart, Dresden, Hanover, and Bonh. All these major cities have a wonderful cultural history; consisting of over two-hundred theatres and opera houses, one-hundred large orchestras, and more than two-thousand museums amongst them. Most of the cultural ongoings in Germany are financed by the state and local governments. Music plays an important role in Germany's culture with such well-known artists as: Johann Sebastian Bach, Georger Frederick Handel, Wolfgang Amadeus Mozart, Ludwig von Beethoven, Felix Mendelssohn, and Franz Schubert. Germans take great pride in the long list of great people who made music famous both in Germany and around the world. German people also enjoy sports and recreation; the most popular of which is soccer called Fussball. A favorite winter sport is skiing. Germany consists of four major land regions: the Northern Plains, the Central Highlands, the Alpine Foothills, and the Rhine River Valley. Ma... ...school (Gymnasium). Students who finish secondary school usually become apprentices for three years, so they can learn a trade. There are one-hundred ninety five universities, and other institutions of higher learning in Germany, as well as, more than twenty five art and music academies. The 2003 literary rate in Germany was 99%; therefore, proving a highly successful educational system. Germany has an extensive system of social security and welfare. It covers old-age pensions, unemployment (2005 unemployment rate is 4.8 million), sickness benefits, allowences for injury, rent, and child care, as well as, grants for education and job training. About one-third of Germany's gross national product is spent on social security. Germany also suffers from a housing shortage, and rents remain high.Most people live in apartnments, while few people own homes, since land is very expensive. Germany is a strong force in Europe, which has many good cultural, educational, and social ideas. The United States and Germany have maintained a good relationship over the years, and hopefully will continue to do so.

Custom Shakespeares Hamlet Essay: Hamlet and Gertrude -- Essays on Sha

Hamlet and the Character of Gertrude  Ã‚        Ã‚   Shakespeare’s sinful woman in the tragedy Hamlet is named Gertrude. Wife of Claudius and mother of the prince, she is not selected by the ghost for vengeance by the protagonist. Let’s consider her story in this essay.    There is no doubt that Gertrude is a sinner in this play. In her book, Shakespeare’s Tragic Heroes, Lily B. Campbell describes the extent of Gertrude’s sin and of her punishment:    And of the Queen’s punishment as it goes on throughout the play, there can be no doubt either. Her love for Hamlet, her grief, the woes that come so fast that one treads upon the heel of another, her consciousness of wrong-doing, her final dismay are those also of one whose soul has become alienated from God by sin.(146)    Courtney Lehmann and Lisa S. Starks in "Making Mother Matter: Repression, Revision, and the Stakes of 'Reading Psychoanalysis Into’ Kenneth Branagh's Hamlet," comment on the contamination of the queen in Shakespeare’s Hamlet:    Hamlet, a play that centres on the crisis of the masculine subject and its "radical confrontation with the sexualized maternal body," foregrounds male anxiety about mothers, female sexuality, and hence, sexuality itself. Obsessed with the corruption of the flesh, Hamlet is pathologically fixated on questions of his own origin and destination -- questions which are activated by his irrepressible attraction to and disgust with the "contaminated" body of his mother. (1)    At the outset of the drama, Hamlet’s mother is apparently disturbed by her son’s appearance in solemn black at the gathering of the court, and she requests of him:      Ã‚  Ã‚  Ã‚   Good Hamlet, cast thy nighted colour off,   Ã‚  Ã‚  Ã‚   And let thi... ...htm    Campbell, Lily B. Shakespeare’s Tragic Heroes. New York: Barnes and Noble, Inc, 1970.    Coleridge, Samuel Taylor. Lectures and Notes on Shakspere and Other English Poets. London : George Bell and Sons, 1904. p. 342-368. http://ds.dial.pipex.com/thomas_larque/ham1-col.htm    Jorgensen, Paul A. â€Å"Hamlet.† William Shakespeare: the Tragedies. Boston: Twayne Publ., 1985. N. pag. http://www.freehomepages.com/hamlet/other/jorg-hamlet.html    Lehmann, Courtney and Lisa S. Starks. "Making Mother Matter: Repression, Revision, and the Stakes of 'Reading Psychoanalysis Into' Kenneth Branagh's Hamlet." Early Modern Literary Studies 6.1 (May, 2000): 2.1-24 .    Shakespeare, William. The Tragedy of Hamlet, Prince of Denmark. Massachusetts Institute of Technology. 1995. http://www.chemicool.com/Shakespeare/hamlet/full.html No line nos.   

Relationship Between Poverty and Anti-Social Behaviour Essay

Explore the relationship between poverty and antisocial behaviour. What policies have been introduced to tackle antisocial behaviour? In this essay I will highlight the psychological effects that poverty is likely to have on a person living in the western world and the possible behavioural consequences of this. I will discuss the problems that go along with children and young people being given prison sentences and I will suggest one viable change that may help to promote equality. Poverty in itself is not a direct cause of antisocial behaviour but the two are very much intertwined in our modern day individualistic society. Social hierarchy and elevated inequality amplify worries over self-worth across society. Most of us wish to feel accepted, appreciated and valued for who we are but a society that causes large amounts of people feel as though they are perceived as inferior and considered as less worthy, less valuable, less intelligent and a drain on the state not only causes unnecessary pain suffering and wasted potential, but also acquires the costs of the antisocial responses to the structures that demean them . Research shows a clear link between on-going poverty and negative developmental consequences. Mental health issues, behavioural problems, low self-esteem, depression, poor grades, anti-social behaviour and delinquency are all, unsurprisingly, in our society, far more prevalent among poor people. (mc Leod and shanahan 1996) The effect that poverty has on a person’s sense of self and identity is colossal. The intense stress of being poor, the stigma attached to being poor, the marginalization from greater society and the massive limitations in opportunity are extremely likely to result in undesirable psychological outcomes. Poor children quite often experience feelings such as embarrassment or shame (which have been described as the social emotions) and tend to see themselves in a negative light as a result of negative societal views. (weinger 1998) School plays a huge part in the development of a child and is generally considered to be a place where hard work and good grades ar e the things that matter and a place where ones socioeconomic status is largely irrelevant when it comes to achieving these things but this is unhappily not so and in fact school plays a central part in the stigmatisation of the poor. The majority of teachers have grown up in middle class family’s and as a direct result of this they are extremely prone to  holding class based biases towards the low income students. Research has shown that teachers tend to have much lower expectations of low income pupils, viewing them in a less positive light, punishing them in a harsher and more humiliating manner than they would their more affluent peers, rewarding them less for achievements and delivering them less opportunities. (Brantlinger 1991) The psychological development of a child is very much affected by this kind of treatment and it is likely that a child will create their identity based on other peoples negative opinions, perceiving themselves to be flawed and labelling themselves as all the things they’ve been called, for example bad, stupid, dangerous etc which in itself is highly likely to result in Internalizing (eg depression, anxiety, self-loathing) or externalising (eg shouting, fighting, steal ing) behaviours (Erikson 1980). Poor children in general experience noisier, more crowded living conditions, more family instability, chaos, violence and inconsistent punishment which is very often more to cope with than their young resources will allow and again, is likely to result in internalizing or externalising behaviours. Poor children have lower career aspirations and lower educational aspirations which highlights their awareness of the lack of opportunities available to them, unfortunately a very accurate awareness because â€Å"although people function as independent actors, the possibilities they face, and the decisions they make are inevitably constrained by the positions they occupy in the social order† (Massey p. 397). Given all of the above mentioned, it is not difficult to understand some of the elements that contribute towards the existing relationship between anti-social behaviour and poverty. The question then is â€Å"how should it be dealt with?† As we can see, the factors underlying anti-social behaviour are a complicated interaction of psychological, social and economic problems/policies which have borne down much harder on our country’s poorer communities so with that in mind, it seems fairly important not to over simplify the problem with regards to implemented policy, political debates and media coverage. In 2002, Joseph Scholes, aged sixteen, hung himself in prison. He had allegedly been repeatedly and severely sexually abused since the age of six and as he got older he began self-harming and displaying challenging behaviour. He made a serious suicide attempt when he was fifteen by taking an overdose and jumping out of a window and his behaviour subsequently become too difficult  for his mother to manage which led her to make the decision to put him in to the care of the local authority where she hoped he would get the specialist help that he now clearly needed. Shortly after this he was put in to a childrenâ⠂¬â„¢s home and week later he went out one evening, drinking with a group of young people from the home. They encountered another group of young people and took their mobile phones and their money. Joseph was charged with robbery despite playing only a peripheral role, displaying no threatening behaviour or violence and it being out of character. His self-harming worsened with the approaching court appearance. The Crown Court Judge who passed Joseph’s sentence had been given reports from a psychiatrist, social workers and the youth offending team which all made his vulnerability quite clear and as a result of this the Judge was adamant that he wanted the warnings of his sexual abuse and self-harming â€Å"most expressly drawn to the attention of the authorities†. Taking in to account Josephs vulnerability, he should have been positioned in a secure children’s home but he was instead placed in HMYOI Stoke Heath Prison where he told the staff on numerous occasions in his initially constantly observed cell that he would take his own life if they moved him to a normal l ocation within the prison but despite this, he was moved in to a cell where he was no longer under twenty-four hour observation and he subsequently killed himself alone in his cell, nine days in to his sentence. The government turned down the call for a public inquiry that followed Josephs death because apparently it â€Å"was unlikely to bring to light any additional factors not already uncovered in previous investigations†. Joseph’s story does not stand in isolation. One hundred and eighty eight young people and an additional nine children died in prison in the ten years that followed Joseph’s death. (Prison ReformTtrust) The fact that there are children in prison in the first place could be viewed as symptomatic of failings by organisations both inside and outside of the criminal justice system to go about addressing these children’s complicated and often numerous needs. A report carried out on the deaths of children and young people in prison between 2003 and 2010 revealed that they commonly suffered from a catalogue of mental health issues, were a collection of the most disadvantaged people in society with alcohol and drug problems with many of them having ex perienced recent bereavement. They had had significant past involvement with community agencies but â€Å"despite their  vulnerability, they had not been diverted out of the criminal justice system at an early stage and had ended up remanded or sentenced to prison;† (inquest) To put it simply, they need help. Not locking up. ‘Caring’ for children in penal custody, especially young offender institutions, is an almost impossible task. Many child prisoners live with a spectre of fear and an enduring feeling of being ‘unsafe’. This, in turn, is thought to heighten the risk of damage and/or death.† (Goldson 2005) It is a highly flawed system that we currently have in place and there are some excellent organisations and charities increasing awareness, contributing research and constantly working towards putting an end to allowing children and young people to be put in jail and making the road to prison a longer one but I wonder how many more children will be failed miserably in the ‘care’ of the state or have their lives completely destroyed by an inappropriate sentence or kill themselves in prison before our government take action on this. If inequality lies at the root of antisocial behaviour then the solution would surely be to begin taking steps towards producing greater levels of equality? In societies where there is a smaller gap between incomes there is less violence, more trust, smaller prison populations, less obesity, longer life expectancy, lower rates of teenage pregnancy and a stronger sense of community. (The Equality Trust.) Of course there is more that we can attribute to inequality than monetary issues but they are a major contributing factor. I personally believe that introducing a citizens wage would be an effective first step and one that would be beneficial to nearly everyone. We could do away with thousands of pages of legislation, lose a couple of hundred thousand civil servants and simply give everyone a small sum in cash each week, no questions asked, no intrusive invasions of people’s privacy and no judgments as to how people should or shouldn’t be living their lives because really, who is it that feels so omniscient to make all of those judgments? It would remove the stigma attached to benefits, allow people to work part time if they wished and be more selective about the type of work that they wanted to do. So all in all a winner. So yes, there is a relationship between poverty and antisocial behaviour but it is not so black and white as that. Disillusioned and disadvantaged people need help not further punishment and a criminal justice system that is allowing disturbed children to kill themselves in jail  clearly needs looking at. If antisocial behaviour doesn’t occur in a vacuum then it is a sociological problem which then surely requires us to go about altering society, not punishing disadvantage. Brantlinger, E. 1991. Social class distinctions in adolescents reports of problems and punishment in school. Behavioural Disorders 17 (1): 36-46. Erikson, E.H. 1980. Identity and the life cycle. New York: W.W. Norton and Company. Goldson, B. 2005. in the care of the state? Child Deaths In Penal Custody In England And Wales. London: Inquest. Massey, D. 1991. Segregation, the concentration of poverty, and the life chances of individuals. Social Science Research 20 (4):397-420. McLeod, J.D. & Shanahan, M.J. 1996. Trajectories of poverty and children’s mental health. Journal of Health and Social Behaviour (37): 207-220 The Equality Trust http://www.equalitytrust.org.uk/about-us/people cited 28/12/2012 The Prison Reform Trust http://www.prisonreformtrust.org.uk/Portals/0/Documents/PunishingDisadvantage.pdf cited 28/12/2012 Weinger, S. (1998). Poor children â€Å"Know Their Place†: Perceptions of poverty, class, and public messages. Journal of Sociology and Social Welfare 25 (2): 100-118.

Gastronomy †Pasta as a Favourite Food Essay

Trying to narrow down my favourite food wasn’t very easy, but if I had to choose one, it would have to be pasta. The reason being is that pasta can be dressed up in so many different types of sauces and there are many different types of noodles. I also like the fact that pasta is such an old type of food but is still loved by everyone. There are stories that say that Marco Polo brought pasta back when returning from one of his journeys to China, but in fact that is not the case. Pasta was already around during the years of Polo. The Arab invasion, during the eighth century was shown to be the biggest influence for pasta, and it wasn’t until 1839 when pasta and tomatoes (the recipe that most people use now) was first heard of. Pasta for me is my everything food. It’s something that I can make quickly when I am in a rush if I simply buy noodles and sauce at the store, it’s something that you can take hours to make, it’s something that you can make when having people over, because you know that everyone will like it and it is also something that you can have while out on a date. What’s great about pasta is that you can make it really quickly with an Aglio E Olio sauce (which is a butter and garlic sauce) and store bought pasta or you can take your time and make your own noodles from scratch as well as make you sauce. Also when making the basic tomato sauce you can choose whether or not you want to make it completely from scratch by cutting and roasting the tomatoes or if you want to use canned tomatoes. When I was little, my older sister and brothers Nona would make pasta noodles from scratch. My sister would always take some home and sometimes bring some over to our house. It was always a treat to be able to have fresh made pasta, especially when you knew that recipe had been pasted down from generation to generation originating in Italy. These are some of the reasons why I love pasta, and while I’m here at school I hope to learn how to make fresh pasta like the way my sister and brothers Nona did.