Public Relations Essay Example | Topics and Well Written Essays - 1500 words

Public Relations - Essay ExampleFramed by experts as an election of a life era, the high stakes enmeshed in the waning economic prospects up for challenge by a more aggressive China combined to smash the historical barriers of racism, religion, class and gender to the real most coveted seat in the land of opportunities. An underdog brand with tags considered negative in the history American politicsa junior Democratic senator of African roots Obama ignited the country with a well-organized campaign that has gone into history books as a standard benchmark in marketing excellence. Although the 2008 presidential incline attracted an impressive array of individuals with known credentials in foreign policy and/or national political experience, Obamas candidature carried a special file over and above the nations leadership qualities proving that he had what it takes to break through the virulent barricades of American racism (Balz and Johnson 13). From the very beginning, Obama fashione d his candidature with a brand of change a position emphasized at every turn with lucid communication tactics. A candidate with flawless oratory skills, Obama knew that the victor of a product begins with nature given attributes. Obama inaugurated his candidature for the top seat with a democratic bent that had marks of inclusivity the fact that American people were stakeholders in his lifelong career was never hidden from his very premier limelight speech. As such, any further breakthrough endeavors had to incorporate them the American people. His able go up on the doubts surrounding his religious affiliations, his unique biracial background and the attacks questioning his allegiance to the United States more than gave Americans the feelings of knowledge of a next-door neighbor. With a baggage of presumption crisis that swept through the financial system a stark reminder of the darkest days of the Great Depression, plus failures of the Bushs presidency to control a national deb t hovering at its highest, framing Obama as a candidate of change was inevitably a killer jibe to McCains prospects of rallying the public butt end his bid (Balz and Johnson 11-12). Consistent with change-wrapped messages that were eloquently delivered to the very comfort zones of the American population, Obamas brand offered voters something different. Change being the centerpiece of the Obamas campaign strategy, McCain, though see enough to lead Americans in a new direction, caught himself in a cage of the status quo, a tag framed by the opponents-the Obama camp (p. 291). By integrating change as the dominant theme to Americas future, Obamas disadvantages defined by history became no more. At a time in history when the public literally demanded to know more about the governments handling of a crisis, the Bushs administration had hardly a(prenominal) answers to offer with little leadership. With the media largely reliant on the government for public policy information that were plainly scanty, the presidential candidates were worthy sources for an explanation to the state of the economy. For the first time, a rare opportunity to showcase presidential decision-making abilities presented itself at an opportune time and a vulnerable media was